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República.org: public-service newsletters in a single tool
A nonprofit that champions public service, with two newsletters on different tools and no one dedicated to them. The solution: an inside diagnosis, a single tool and month-to-month operation.
Diagnosis from the inside
accounts reviewed with read-only access, before any quote
Over 20,000 contacts
from both newsletters, moving into a single base
Ongoing operation through 2027
both newsletters in our care, month after month
The challenge
República.org works to strengthen public service in Brazil, and the Prêmio Espírito Público award is its flagship project. Each has its own newsletter, with over 20,000 contacts combined, and they ran on different tools: two subscriptions and no one dedicated to running them.
The solution
- Diagnosis before the quote: we reviewed the accounts from the inside, with read-only access, so the proposal came with real numbers instead of estimates.
- Stabilization: getting the current sending and the integrations that feed both bases in order.
- Award migration: the whole base moved into the same tool República uses, with no duplicates, unsubscribes preserved and the sign-up forms pointing to the right place.
- Ongoing operation: both newsletters in our care through December 2027, with an automatic check of every edition.